Analytics Dashboard

The dashboard is at /dashboard/sites/{siteId}/analytics and has three tabs: Overview, Crawlers, and Pages.

Overview tab#

The top of the Overview tab displays four headline metrics:

• Total visits — total crawler visits in the selected period.
• Unique pages — distinct URL paths that received at least one crawler visit.
• Active bots — number of distinct crawlers seen in the period.
• Avg visits/day — total visits divided by the number of days in the period.

Each metric shows a trend percentage comparing the current period to an equal-length prior period. For example, selecting 30 days compares the current 30 days to the previous 30 days. A positive trend means more activity in the current period.

Below the metrics is a timeseries chart showing daily visit volume, broken down by bot category. Days with no recorded visits show as zero so the chart remains contiguous.

Crawlers tab#

The Crawlers tab lists every crawler that visited your site in the selected period. Each row includes:

• Bot name and category — the crawler name and its category (ai-training, ai-search, seo, or unknown).
• Verification status — whether the bot is verified (confirmed via IP range or User-Agent signature) or unverified (classified by name pattern only).
• Visit count and share — total visits from this crawler and its percentage of total traffic.
• Trend — percentage change compared to the prior period.
• Sparkline — a small chart showing daily visit volume over the period.
• New indicator — flagged if the bot was not seen in the prior period.

Pages tab#

The Pages tab shows the most-crawled URL paths, ranked by visit count. Each row includes:

• URL path — the crawled path.
• Total visits and trend — visit count and percentage change compared to the prior period.
• Top crawler — the bot with the most visits to that path.
• Crawlability score — the score from the most recent scan, or "unscanned" if the path has never been scanned.

Filtering and querying#

Filters narrow the data displayed across all tabs. When you change a filter, all metrics, trends, and breakdowns update to reflect the new selection.

Date range#

Select a window from 1 to 90 days. All data on every tab adjusts to the chosen window, and trend comparisons shift to the equal-length period immediately before it.

Bot filter#

Narrow results to one or more specific crawlers. For example, selecting GPTBot shows only visits from GPTBot across all tabs.

Path filter#

Filter to URL paths matching a pattern. For example, entering /blog/* limits results to paths under /blog/.

Score filter (Pages tab only)#

On the Pages tab, filter pages by their crawlability score segment:

Combining filters#

Filters combine to answer specific questions:

• "Which of my blog posts did GPTBot visit this week?" — Set the date range to 7 days, the bot filter to GPTBot, and the path filter to /blog/.
• "Which pages with poor crawlability are getting the most traffic?" — Go to the Pages tab and set the score filter to Critical.
• "Is ClaudeBot visiting more or fewer pages than last month?" — Set the date range to 30 days, set the bot filter to ClaudeBot, and check the trend on Unique Pages.

API access#

All dashboard data is also available via the API. See the Analytics Dashboard endpoint in the API Reference for the full request parameters and response schema.